How to use Tiktok for business marketing?

About tiktok:

TikTok is an iOS and Android social media video app for creating and sharing short lip-sync, comedy, and talent videos. 

                The app was launched in 2017 by Byte Dance, for markets outside of China. ByteDance has previously launched Douyin for the China market in September 2016.

                    TikTok and Douyin use the same software, but maintain separate networks to comply with Chinese censorship restrictions.The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. 

                   It is a leading short video platform in Asia, United States, and other parts of the world.TikTok is not available in China and its servers are based in countries where the app is available.

In 2018, the application gained popularity and became the most downloaded app in the U.S. in October 2018.

 As of 2018, it is available in over 150 markets, and in 75 languages. In February 2019, TikTok, together with Douyin, hit one billion downloads globally, excluding Android installs in China.

TikTok is much broader in scope, housing a variety of niche communities from dance, beauty and sports to food, fashion and comedy.

                        Just when we think that the Facebook (Facebook, Instagram, WhatsApp) and Google (Gmail, YouTube) families have almost totally monopolized the market, and social media user fatigue has started to kick in, we find that people’s need for expression and interaction can always make room to accommodate new apps and networks.

                    This time it’s for a short-form, video-sharing mobile platform driven by a community of young, creative and eclectic users.

History of Tiktok:

what began as Musical.ly, a social media network that became known for its users’ fun lipsync videos, has become a powerful platform renamed TikTok after its acquisition by Beijing-based ByteDance.

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With the mantra that every user can be a creator from their smartphone, TikTok offers a glimpse at the future of social video, made up of quick, snack able bites that are both addictive and highly entertaining. 

The app, which has simplified video editing and creation, claims its videos garner 17 billion monthly average views with users spending an average of 46 minutes per day in the app.

But, how to use tiktok for business marketing and to promote business?

The answer may lie in the large number of micro-influencers now active on the platform, especially the always-on Gen Z users.

 The app is a favorite of young people who are no longer attracted to the “big players” of social media and seek spaces more in line with their interests and expectations to freely express themselves. 

In less than 10 years, Gen Z will be as or more important than today’s millennials because they will have spent their entire lives online. This also implies that new, forward-thinking strategies are needed in order to reach them.

Although influencer marketing is not yet a common practice on TikTok, many brands have realized its potential and have already dipped their toes in testing it as a new marketing channel.

 Guess launched the first-ever U.S. brand collaboration with TikTok with its #InMyDenim campaign, where it partnered with influencers to promote its denim. 

Other brands like Coca-Cola, Universal Pictures, Sony Pictures and Google have already worked with popular TikTok users to raise brand awareness.


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The platform should definitely be on your radar if your target is a younger demographic, as those between 16-24 years old make up 60% of the app’s monthly users. Brands interested in reaching audiences outside the United States should also closely monitor the app since it has experienced substantial growth in global markets.
Start by building a presence on the platform and a community around your brand. Get to know the app and what works well with its users before you begin to reach out and build relationships with influencers. Most importantly, understand that it has a quirky nature and an irreverent culture made up of real, amateur content. Gauge whether that is a good fit and a viable marketing strategy for your brand.
If there are effortless and genuine synergies between the way TikTok operates and your brand’s personality and audience, these are two ways to leverage the platform:

• Launch challenges and contests using a unique and personalized hashtag to generate a wave of user-generated content about your brand and to boost engagement. Perhaps you can do something revolving around your latest product launch or to announce a limited-time offer. Challenges, in general, work very well on the app. 

•Partner with TikTok influencers directly, similar to how it’s done in other social media platforms, to feature your product or service in their videos.
With brand-influencer collaborations currently in a very manual and rudimentary stage, it may be too soon to predict if TikTok is influencer marketing’s next big thing, but I’d recommend keeping an eye on it. Although it’s still in its infancy as a social media marketing tool, it has shown ample evidence of having a highly engaged and loyal community.

• you can also take advantage of advertising that is you can advertise your products or services on tiktok.